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The marijuana industry pushes to eliminate the word ‘stoner,’ drawing applause, anger, confusion

There’s a badge on her uniform, possibly a gun on her hip, and her arms are spread a little, suggesting she’s ready for anything.

You might think that you’re looking at a police officer walking a beat.

But what you’ve seen on billboards and, more recently, the internet is an effort by MedMen Enterprises of Culver City to remind you that marijuana users come from all walks of life. They can be cops, nurses, teachers, scientists, construction foremen, and grandmothers.

All of these people appear in MedMen ads that also feature the word “stoner” with a line drawn through it. As in, let’s get rid of this.

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Posted on

September 27, 2018

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